Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG412 Mapping and Delivery Guide
Conduct e-marketing communications
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG412 - Conduct e-marketing communications |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to prepare electronic advertisements for use in internet, email or facsimile marketing communications, and to evaluate their effectiveness in achieving marketing objectives.It applies to individuals working in promotional roles who are required to use electronic communications and existing business websites to effectively convey marketing communications and achieve marketing objectives in accordance with marketing or e-marketing plans.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Prepare electronic advertisements |
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Element: Use business website as e-marketing tool |
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Element: Use e-marketing |
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Element: Monitor and evaluate results of e-marketing |
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